BACKGROUND
Natalia founded FIGHT4 Foundation to support young adults navigating cancer — an underserved gap between pediatric and adult oncology programs. The organization had a clear mission, a growing network of supporters, and no digital infrastructure. Donors had questions that went unanswered. The story wasn't being told. There was no way to scale donor engagement without hiring staff they didn't have the budget for. Impleia built the foundation's digital presence pro-bono.
THE CHALLENGE
No website — the organization existed only in spreadsheets and word of mouth.
Bilingual audience: English-speaking donors in the US and Spanish-speaking families in Latin America, requiring the same quality in both languages.
Donor inquiry volume was unmanageable for a one-person team — questions about programs, eligibility, and impact went unanswered for days.
Zero budget for ongoing staff or tooling — the system had to run itself.
THE APPROACH
We scoped the entire engagement in one call. The decision was to build a bilingual site that could carry the foundation's voice in both English and Mexican Spanish — not a translated version, but two native editorial experiences. On top of that, a Gemini 2.5 Flash chatbot trained on FIGHT4's program details and mission to handle donor questions around the clock. Three weeks from scope to live. No vendor lock-in. No recurring agency fee.
WHAT WE SHIPPED
Bilingual Website
LIVEFull editorial site in English and Mexican Spanish — two native experiences, not a translation. Next.js 14 with next-intl i18n, GSAP animations, and Framer Motion scroll interactions. Deployed to Vercel with automatic CI/CD.
Gemini 2.5 Flash Donor Chatbot
LIVEAI chatbot trained on FIGHT4's mission, programs, eligibility criteria, and impact data. Answers donor questions 24/7 — program details, how to give, how to get support — without any staff involvement. Built on Gemini 2.5 Flash for nonprofit cost efficiency.
WHAT'S CHANGED
The site is live. The chatbot fields donor questions 24/7 without staff involvement. Natalia runs her programs — the infrastructure runs itself.
THE TAKEAWAY
FIGHT4 is proof that a nonprofit doesn't need a six-figure budget to have enterprise-grade digital infrastructure. The right stack, scoped correctly, ships in three weeks and runs indefinitely on near-zero operating cost. This is how Impleia approaches every project: find the simplest system that closes the gap, then build it.